Nate Saienni on the Value of SEO for B2B Companies, Content Optimization, and the Future of Search

Join Nate Matherson as he sits down with Nate Saienni for the fifty-first episode of the Optimize podcast. Nate Saienni is a solo SEO and content marketing consultant with a deep understanding of the B2B landscape. He brings a wealth of experience and unique perspectives on the evolving role of content and SEO channels. Nate Saienni discusses the challenges and nuances of B2B search compared to B2C, highlighting the need for a comprehensive approach that includes brand building and engaging content. Listen to hear why he suggests focusing on creating exceptional user experiences that retain visitors and build brand loyalty rather than just chasing rankings. In this week’s deep dive, Nate Saienni shares his insights on the future of SEO, including the impact of AI overviews and the importance of balancing search intent with unique content. Rounding out the episode, Nate and Nate cover topics like the effectiveness of backlinks, the role of content optimization tools, and strategies for creating memorable content that stands out. Closing the episode is our popular lightning round of questions!

Learn More About Nate Saienni

Nate is an SEO and content consultant based in Philadelphia. He works with B2B start-ups and SaaS brands, helping them leverage search to drive growth and results beyond just rankings and clicks.

LinkedIn: https://www.linkedin.com/in/natesaienni/

Twitter: https://x.com/natesaienni?lang=en&mx=2

Website: https://www.enginehq.co