In this episode, we're discussing the fascinating world of predictive analytics and its transformative impact on marketing strategies. Learn how businesses like Amazon harness your past behaviors to predict future purchases, enhance customer experience, and increase ROI. We'll break down complex models like decision trees and regression analysis, and explore how these tools segment audiences, predict customer lifetime value, and prevent customer churn. Please feel free to contact me on LinkedIn or e-mail me at anusha@anushakannan.com Follow me on LinkedIn to never miss my journey! Website: https://anushakannan.com/themarketingwomanpodcasthub

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