In this episode, we're diving deep into the world of B2B marketing, and in this episode, we're learning Multi-Touch Attribution Models! Listen as we break down the fundamentals of attribution models, from understanding the customer journey's touchpoints to the impact of First-Touch, Last-Touch, and Multi-Touch Attribution on your marketing strategy. Discover how data-driven decisions can revolutionize your B2B growth game. 🎙️SPONSOR: Elevate your podcasting experience with ⁠⁠⁠Riverside.fm - ⁠⁠⁠Your key to high-quality remote recordings. Visit ⁠⁠⁠Riverside.fm⁠⁠⁠ and use code AKAY15 for an exclusive 15% off. Send feedback (anonymously): ⁠⁠https://ngl.link/anusharkay2⁠ Please feel free to contact me on LinkedIn or e-mail me at anusha@anushakannan.com. Follow me on LinkedIn to never miss my journey! Website: https://anushakannan.com/themarketingwomanpodcasthub Note: for the next episode: we will release episodes on Tuesday at 6 PM EST (bi-weekly). Stay tuned!! --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-marketing-woman/message