With all the marketing Talking Heads out there telling you that a podcast is the “new blog” I'm sure you're asking yourself, “Should I have a podcast?”

(Right alongside should I do Tiktok, start a YouTube channel or just go old school and start that cotton pickin’ blog).

Well, in this article/podcast episode my goal is to help make that decision -  is podcasting the right marketing tool for you?

Because let's face it you can't do them all. You need to do the one that fits inside your strengths zone, effectively tells your story and connects with your audience.