We predict that 'Return On Engagement,' will become the new growth metric organisations will need to put at their centre.

ROE will be reliant on a team’s ability to activate the inactive people in their networks.

To activate disengaged people, you better be able to offer listening, care and connection in an authentic way.

This isn’t about traditional marketing that is mostly attraction based. This is figuring out how to drive growth through care and authentic engagement and connection of others.

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