This program is refreshingly different from other personal finance shows. Host J.R. Robinson is not on the air to promote DIY books or get-rich-quick schemes nor is looking for new clients for his financial planning practice. His sole purpose is to provide consumers with unvarnished insight into how the investment world and the financial planning industry really work. In this inaugural episode, J.R. seeks to engage listeners with real-life anecdotes from his professional experience as he lays the foundation for future episodes. His passion for financial planning will be obvious and his positions on various trending personal finance topics are both well-supported and unambiguous.