Kate talks about what a content strategy for your business should consider and how you can make it work for you.

1. What are you comfortable with?
2. How much time do you have?
3. What's your voice or tone?
4. How can you develop content around your campaigns and marketing strategy?
5. How are you disbursing your content?
6. What's your goal?
7. How are you creating and developing ideas?

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