E41- An interview with Rick Severance of Wellen Park (Mattamy Homes) on Placemaking

Land to Lots

Dec 14 2023 • 37 mins

In this episode Carter speaks with Rick Severance, the President at Wellen Park (Mattamy Homes) on the importance and art of placemaking in master planned communities.

In this podcast you’ll learn:

  • What is placemaking;
  • How place making has evolved over time;
  • The difference in placemaking between a new and existing project;
  • Common mistakes developers make in their attempt to create a “place”;
  • The relationship between hard and soft programming in placemaking; and
  • Lessons learned over the years in the trenches.

Show Notes:
Wellen Park – www.wellenpark.com
Mattamy Homes – www.mattamyhomes.com
Seaside – www.seasidefl.com
Watercolor – www.mywatercolorcommunity.com
Camana Bay – www.camanabay.com
Rick SeveranceRick.severance@mattamycorp.com

Plus: Whenever you’re ready, here are 5 ways Launch can help you with your project:

  1. Prepare an Initial District Bond Sizing for Your Project – If you have a project in excess of 250 acres in AZ, CA, CO, FL, ID, NC, NM, SC, TX or UT, contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.
  2. Prepare a MUD Forward Funding Launch Bond™ Analysis for your Project – If you have a project in Texas that has an established MUD, contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial MUD Forward Funding CAB bond analysis for your project.
  3. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project’s infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.
  4. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.
  5. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ (“LRS”) – Never lose track of your district eligible reimbursable costs and have Launch manage your district’s costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

Complimentary Offers for Land to Lots™ Listeners
Complimentary Land to Lots book: https://www.launch-mpc.com/offer
Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

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Connect with Carter Froelich
Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / carter@launch-dfa.com

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.