In this interview I talk to Jane Portman of UI Breakfast (podcast) and Userlist (SaaS). UI Breakfast is a podcast with a rockstar line-up of guests who are industry experts sharing actionable knowledge — so that you can apply it in your business today. Userlist is a Saas for SaaS businesses focused on behavior based customer messaging.
In this episode Jane digs into the weeds of what is was like growing UI Breakfast and how that has changed now she is running a SaaS full-time. We then dig into her experience growing Userlist and how the phrase "long, slow SaaS ramp of death" can be true, but how designing your business for a market you are passionate about helping make all the difference. (2:06)
[18:39] Finding a purpose that you are invested in is a lot more sustainable than being "in it" for the money.
[19:20] Marketing becomes easier and genuine when you've found a business with a purpose that resonates with what you care about.
Today's episode is brought to you by ProcessKit.
If your operation needs to become more efficient and more predictable so that your team never lets anything fall through the cracks then it is time to implement ProcessKit. A process driven project management software great for powering client services businesses. It is especially built with productized services in mind.