In this episode we go up in the world as we’re privileged to talk to Michelle McGrath, CEO of the American Cider Association. We talk about her 8 year tenure and how the American cider industry has changed in that time, then get into apples, approaches and, most of all, the inspirational and epic annual event that is CiderCon – which Albert and Adam are both attending and speaking at for the first time this year.

A massively informative and revelatory conversation we were super grateful to Michelle for joining us in.

• Michelle is the CEO @McGeePDX
• Albert makes cider @RossCider
• Adam writes about it mainly @Cider_Review
• Justin just sort of hangs out at @justinwells1346