Jason Keller, partner of PAPA Advertising, joins Austin & Clint to discuss differentiating manufacturers on the web (6:20) and the importance of having a mobile friendly website (8:45). Discover why purchasing lists and bombarding them with emails can be a bad thing and how it can affect your website traffic (14:40). Understand the difference between SEO (search engine optimization) and PPC (pay-per-click) and how these tools work to get your website on page 1 of Google (23:30).