Austin and Clint talk with Brett Tomczak, owner of TypeOrange, a design shop in Milwaukee, who brings numerous years of experience creating identities and logos for manufacturing companies across the United States. The guys talk with Brett about branding and how the identity of a company is more than just a logo (8:55). Why rebranding can be hard for some companies and the hesitations behind it (10:00). The importance of giving brand elements their own identity so they aren’t known as a meatball (19:50). How to be trendy, if possible, with logo design in manufacturing (21:00). Discover Brett’s love for snow sculpting and his iconic mishap at last year’s national championship (31:31).