05 - Star Plastics: Rebranding, Buy-In & Marketing in Manufacturing

ReVive | Marketing for Manufacturers

Oct 17 2018 • 28 mins

Molly Ritchie from Star Plastics joins Re:Vive to discuss their recent rebrand. Molly talks with Clint and Austin about the buy in she needed to get from her leadership team to entertain a rebrand as well as other marketing tactics and how she convinced her dad to change the logo of the company he had built his entire life.