In this episode, Laura DiBenedetto and Julia Becker-Collins discuss the importance of tracking sales data and using sales feedback to improve marketing efforts. They emphasize the need for communication and alignment between sales and marketing departments, as well as understanding the customer journey. They recommend using a CRM, such as Go High Level, to track the customer journey and gather valuable data.

Takeaways

1 - Tracking sales data is crucial for improving marketing efforts.

2 - Effective communication between sales and marketing departments is essential.

3 - Understanding the customer journey and aligning all departments with the avatar is key.

4 - Using a CRM, like Go High Level, can help track the customer journey and gather valuable data.

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Chapters

00:00 - Introduction and Work Relationship

01:22 - The Importance of Tracking Sales Data

05:27 - Communicating Sales Insights to Marketing

06:23 - Using CRM to Track Customer Journey

08:08 - Recommended CRM: Go High Level

09:44 - Tracking Data for Products and Services

11:46 - Aligning Sales and Marketing Departments

12:18 - Understanding the Customer Journey

19:17 - Conclusion