How CEOs Create Exceptional Cultures with Tom Willis

The Author Your Brand Show

Apr 24 2024 • 23 mins

In this episode of the Author Your Brand Show, host Doug Crowe sits down with Tom Willis, an advocate for unleashing human potential through lifelong learning. Previously a classroom teacher, and now a business leader with past roles as CEO of Cornerstone and a consultant at PriceWaterhouseCoopers, Willis brings a rich blend of educational and corporate experience. His transition from education to the corporate world, fueled by a personal quest for purposeful living, showcases a unique approach to leadership and organizational culture, emphasizing that personal growth is integral to team and organizational development.

Key Takeaways:

  1. Culture Beats Strategy: Tom Willis emphasizes that a strong organizational culture is more influential than the strategy for driving success and profitability.
  2. The Unseen Forces: Willis points out that unconscious behaviors and mindsets deeply influence an organization’s culture and need to be addressed for true change.
  3. Leadership by Example: He underscores the critical role of integrity and accountability in leadership, noting that a leader's adherence to their commitments can inspire a culture of accountability across the organization.

For a deeper dive into building exceptional cultures, check out Tom Willis' book, “The Great Engagement: How CEOs Create Exceptional Cultures”, available on Amazon. Purchase your copy here -