In this episode, we’re discussing the importance of hashing out a strategic gameplan for your B2B marketing efforts.
We ask questions like: What are the key elements that should be included in a strategic marketing gameplan? What is a market opportunity analysis and why is it so important? And how do you strike the right balance between personalized communication and scalable approaches when it comes to B2B spaces?
Joining Dani to answer those questions and more is John Lenker, Founder/CVO at Lenker.
John shares a ton of great insights, like: