In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they are looking to target.

We ask questions like: How do you align an inbound marketing initiative with your overall business goals? What role does content play in an inbound marketing strategy? And how do you measure the success of your inbound marketing campaigns?

Joining Dani to help break it all down is Deb Williams, General Manager at Federated Media.

Deb brings up some great points, like:

• Why a great inbound marketing and sales enablement strategy can help salespeople better articulate what they’re trying to sell.
• Why it’s important to view your company’s website as a resource manual that’s there to help solve your ideal customer’s problems.
• And finally, why it’s essential to have buy-in from your salespeople when adopting a new inbound marketing and sales enablement initiative.

LINKS:

Deb Williams

Federated Media

Dani Buckley

LeadG2