Using the Four Buckets of Sales Enablement to Get Results with Maryanne McWhirter
In this episode, we’re talking about how to get real results by utilizing all four buckets of sales enablement: strategy, content, technology, and training.
You’ll hear us ask questions like, what are the key components of sales enablement? What problems or needs are people trying to solve when implementing a sales enablement initiative? And what are the benefits of having a solid sales enablement strategy in place?
Joining Dani to break it all down is our own Maryanne McWhirter.
Maryanne brings so many amazing points to the table, like:
- How great sales enablement helps make each stage of the sales process more efficient and effective
- Why great sales teams need sales playbooks
- And finally, how starting a solid sales enablement strategy doesn’t have to be complicated. You just need to start.
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