In this episode, we’re diving into the many benefits that come with implementing a solid inbound marketing strategy. Chief among them? How your company is better able to reach and educate your ideal prospects.

Here we ask questions like: What kind of problems and needs does an inbound marketing strategy help solve? Why is it important to be creating new educational content? And what inbound marketing tactics yield the most significant results?

Helping Dani answer those questions and more is the amazing Hilary Dillard, Marketing Director at Questco.

Hilary has so many awesome insights, such as:

• How inbound marketing helps nurture leads through the sales process
• Why an inbound marketing is perfect for industries where a lot of education is typically needed
• And lastly, how inbound marketing helps establish you and your company as “that thought leader” who people feel comfortable turning to when they have concerns or questions.

LINKS:

Hilary Dillard

Questco

Dani Buckley

LeadG2