In this episode, we’re diving into the world of B2B2C, discussing how to attract both businesses and consumers to your solutions while maintaining your core message and identity as an organization.

We ask questions like: how do you define B2B2C exactly? What are some of the top challenges to expect when implementing a B2B2C marketing strategy? And what are some effective approaches for building strong partnerships with other businesses in a B2B2C marketing environment?

Joining Dani to tackle those questions and more is the great Sandy Pearce, Senior Director of Marketing at Turf Distributors.

Sandy makes so many amazing points, like:

• How one of the biggest challenges in B2B2C marketing is not spreading your teams too thin
• Why it pays to have the tightest and most well integrated of tech stacks
• And how the minute you start to make assumptions about who you are selling to, is the minute that you start falling down a rabbit hole

Links:

Sandra Pearce:
linkedin.com/in/sandra-l-pearce/

Dani Buckley:
linkedin.com/in/daniobuckley/

LeadG2:
leadg2.thecenterforsalesstrategy.com/

TIMESTAMPS:
(02:16)  What is your definition of B2B2C?
(03:58) I think the challenge is spreading yourself too thin
(05:59) Tracking of ROI
(07:19) You have to have the right tech stack
(08:59) Sales and Marketing are not separate
(11:32) Don't assume that all of your pieces are gonna run smoothly
(13:42) All you have to do is get a handle on your voice
(15:33) Build a tech stack that is completely integrated
(18:28) The biggest mistake comes from Sales and Marketing not knowing each other's challenges
(20:21) One piece of advice