In this episode, we’re discussing partnerships. Specifically, why fostering and maintaining them are so critical when it comes to growing your business.

We ask questions like: What makes an effective partnership? For those exploring  potential partnerships, how do you know you’re making the right decision? And, how do you measure the success of a partnership?

Joining me to answer those questions and more, is the awesome Barrett King, Senior Manager, Global Partner, GTM Strategy at HubSpot.

Barrett shares a ton of great insights, including:

• How, when looking for potential partnerships, you should look to the products and services that are used in tandem by your end customer
• Why it's important to aim for a surround sound approach when entering into a partnership.
• And, finally, why every partnership should feel like you're investing in a lucrative relationship.

Links:

Barrett King

Outcomes - Where Partnerships & SaaS Meet

Dani Buckley

LeadG2