Tim Geenen, General Manager of Faktor at LiveRamp, talks to your host Vahe Arabian of State of Digital Publishing about the state of privacy and consent management. Faktor, bought by LiveRamp, is a consent management platform that provides valuable benefits for all 3-party trackers and GDPR for publishers and brands. Tim Geenen also talks about ways publishers are using GDPR to monetize their audience and what is involved in implementing it.

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