Mastering the Market: The Art of Dual-Use Innovation

Common Mission Podcast

Dec 20 2023 • 46 mins

In this episode, Jim and Rodrigo engage in a deep dive into the world of niche markets and dual-use technology, discussing how companies can pivot successfully in response to emerging market opportunities and technological advancements. They touch upon real-world examples, including the unexpected shifts in business models of companies like NVIDIA and the implications of AI in industries. The episode is a treasure trove for entrepreneurs and innovators looking to understand the dynamics of adapting products to serve both specialized and broader markets effectively.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Licensees may copy, distribute, display, and perform the work and make derivative works and remixes based on it only for non-commercial purposes. This work was originally authored by Steve Blank, Pete Newell, and Joe Felter. Copyrights in this work are jointly owned by The Common Mission Project and BMNT, Inc.

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