The magic of radio … do you know how to make the magic work for you or your organization ???
Tom McConnell is a radio call-in talk show host from Southern Ontario … and our guest … as he offers a ton of valuable insights and stories from his almost 20 years on the air

In this episode, we will explore what communicators need to understand about the process and production of THE CALL-IN TALKSHOW. Tom McConnell got into broadcasting through his love and commitment to sports … a former national football champion with the Western Mustangs university football team .. Tom took early advantage of opportunities that came his way and made the most of them – to get to where he is today … Tom shares a number of entertaining stories and some thoughtful need-to-knows that all communicators and potential guests who might end up will value … … when we spoke recently via Zoom …

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The world of a radio call-in talk show host is fascinating….
I’m hoping that after listening to this conversation … you have a better idea of how to connect with broadcast personalities to be featured on their shows??
Understanding what THEY are trying to accomplish with guests and how they intend to approach interviews – is simply crucial if you are going to benefit from a radio interview..
I hope you are now better equipped to meet that challenge after listening to Tom….


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