We believe that the only way to win at SEO, long-term, is to become somebody's favorite.

• Peep's personal journey and how that impacts his thoughts on messaging and positioning
• How to decide what to say no to
• How to *not* be a commodity / differentiation
• He’s the founder of Conversion XL, CXL Institute, Speero - a CRO agency, and Wynter a B2B messaging tool.
• Let’s go on a journey together of how to win at SEO by being DIFFERENT with our guest Peep Laja.