Episode 2 | Roundtable Featuring Jeff Marcoux (CMO - Bombora), Bill Brazell (Partner - WIT Strategy), and Ted Wolf (CEO - Guidewise)

Guidewise Presents: Implementors

Mar 23 2023 • 52 mins

We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast connects you to the insights, stories, and lessons learned of individuals who have mastered implementation.


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Welcome to this exclusive Roundtable discussion! Ted Wolf (Chief Executive Officer of Guidewise) and Roundtable guests Jeff Marcoux (Chief Marketing Officer of Bombora) and Bill Brazell (Partner at WIT Strategy) compare and contrast their experiences with how implementation impacts working relationships with peers and clients, strategies for effective implementation to generate revenue, the importance of using data to enhance persuasion, the role of mutual trust in collaborative implementation, plus many more engaging insights and stories.


About Bombora: Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. To learn more about Bombora, please visit: https://bombora.com/.


About WIT Strategy: WIT Strategy has been a preferred resource for journalists, analysts, and industry influencers in digital media and technology since 2002. Our blend of business and journalistic background gives us an unusual differentiator, enabling us to provide our clients with valuable business perspective along with contextual and insightful perspective on industry idioms. Our experience makes us much more than a “PR” or “Communications” firm. Clients hire us for the terrific ROI they derive from our media placements, and many have expanded their work with us for the value they realize from our business consulting. To learn more about WIT Strategy, please visit: https://www.witstrategy.com/.


About Guidewise: Welcome to Guidewise — the premier people intelligence and performance management platform empowering teams to achieve extraordinary results. At Guidewise, we believe that intelligent guidance enables intelligent business. Positioned at the intersection of EQ, IQ, and feedback, our AI-powered platform delivers the perfect blend of what employees desire and what employers require, including exclusive access to data-rich intelligent guidance, immersive technology, vetted community, and a private marketplace of trusted vendors. Supported by our AI technology, our expert Guides leverage their prior business experience while referring to your company's unique people-data to help you make wiser decisions and get more done, faster. To book your Guidewise demo, click here: https://www.guidewise.io/demo/.

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PODCAST LINKS:

  • Subscribe on YouTube: https://www.youtube.com/@implementorspod
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CONTACT:

  • To book your Guidewise demo, click here: https://www.guidewise.io/demo/.
  • To successfully implement your organization's strategic goals, objectives, and key results, please visit us at https://www.guidewise.io/.
  • To share your implementation insights with our audience, please reach out to implementors@guidewise.io.