We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast connects you to the insights, stories, and lessons learned of individuals who have mastered implementation.

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Ted Wolf and guests Jeff Marcoux (CMO at Bombora) and Bill Brazell (Partner at WIT Strategy) go deep on the impact of Intent data. The emergence of Intent data has been a game-changer for those who know how to best leverage the technology and the competitive information it provides. Listen to this episode to learn best practices for utilizing Intent data and the role of Intent data in sales, marketing, advertising, eCommerce, recruiting, valuations, and even politics, as Ted, Jeff, and Bill analyze the current state and future state of Intent data.

About Bombora: Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. To learn more about Bombora, please visit: https://bombora.com/.

About WIT Strategy: WIT Strategy has been a preferred resource for journalists, analysts, and industry influencers in digital media and technology since 2002. Our blend of business and journalistic background gives us an unusual differentiator, enabling us to provide our clients with valuable business perspective along with contextual and insightful perspective on industry idioms. Our experience makes us much more than a “PR” or “Communications” firm. Clients hire us for the terrific ROI they derive from our media placements, and many have expanded their work with us for the value they realize from our business consulting. To learn more about WIT Strategy, please visit: https://www.witstrategy.com/.

About Guidewise: Welcome to Guidewise — the premier people intelligence and performance management platform empowering teams to achieve extraordinary results. At Guidewise, we believe that intelligent guidance enables intelligent business. Positioned at the intersection of EQ, IQ, and feedback, our AI-powered platform delivers the perfect blend of what employees desire and what employers require, including exclusive access to data-rich intelligent guidance, immersive technology, vetted community, and a private marketplace of trusted vendors. Supported by our AI technology, our expert Guides leverage their prior business experience while referring to your company's unique people-data to help you make wiser decisions and get more done, faster. To book your Guidewise demo, click here: https://www.guidewise.io/demo/.

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• To share your implementation insights with our audience, please reach out to implementors@guidewise.io.