Reminder as always that this aired first on YouTube! Watch the original video here: https://youtu.be/5Pkb3CtFucM

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Step 1: Recognize that we should have seen this coming.

Step 2: Disrupt the monopolistic formula industry.

Step 3: Give parents more options.

At least according to Laura Katz, food scientist and founder and CEO of Helaina, the company using fermentation to create human milk proteins designed to provide the same health properties of breast milk.

Laura's work has, as you might expect, gotten a lot more intense over the last several weeks as the U.S. grapples with a high-stakes formula shortage. So how did we get here? How do we make sure this never happens again? And what does the future look like for America's infants?

Let's think about it with Laura Katz.

00:00 intro hi hi :)

00:39 meet Laura & Helaina

03:57 how has the formula shortage come to be?

06:28 we need to talk about formula, not fake meat

12:35 parents are terrified, and with good reason

15:56 the formula industry needs to change

18:44 anecdote break! in which I talk about breastfeeding anxiety

21:11 where we go from here

Thanks for watching! Follow Laura here: https://twitter.com/LauraHelaina

And while you're at it...

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See you soon :)