The Agency Turning Gaming Creators Into Millionaires

Visionaries: Gaming, Media and the Internet Dissected

Sep 20 2022 • 55 mins

Brandon Freytag is the co-founder of and chief of creator monetization at Loaded, a management agency that represents high-profile content creators such as DrLupo, Shroud, CouRage, QTCinderella, Doublelift, and more. He previously represented Ninja. As companies like Microsoft's now-defunct livestreaming platform Mixer, YouTube and Facebook have vied to take market share from Twitch, Loaded's been on the precipice of multi-million dollar creators deals. "Competition's good cause it breeds innovation. Not only does Twitch have to make changes to their platform cause they see what YouTube is doing, then YouTube does the same thing. Ultimately we're getting to an end point where the platforms have a better product for the creators to use." You can follow Brandon and Loaded here. Go to https://betterhelp.com/visionaries for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Learn more about your ad choices. Visit megaphone.fm/adchoices

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