Want to hear the story of how our client Jeri Anderson from West Texas Weight Loss launched a brand new business and used email marketing to make $27,000 in month ONE while being on vacation for a third of that time?

We bet you do.

Let's get into it, then.

SOME EPISODE HIGHLIGHTS:

(0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.

(3:46) Who is Jeri Anderson and what does she do?

(7:24) When did Jeri start to use email marketing in her business?

(12:59) What were some of the barriers Jeri faced when she started email marketing?

(19:41) Starting with ZERO contacts on their email list!

(20:51) What was the first thing that Jeri did when she started email marketing?

(24:16) Driving people to discovery calls.

(29:18) How Jeri finds out the level of motivation from their prospective clients.

(31:59) Is Jeri running loads of sales campaigns?

(35:31) Subject line of the week.

[podcast_subscribe id="7224"]

Who is Jeri Anderson and what does she do?

Jeri is a long-time customer and friend of ours. Based in Texas, together with her business partner Darci, she offers a virtual 4-month weight loss programme that uses nutraceuticals and an eating plan. It's a fantastic product that enables people to lose 10-15% of their body weight in the first 60 days and gives them all the tools to keep the weight off and maintain what they've achieved.

Jeri and Darci's clients use an online portal where they receive daily emails. The content is used to educate people and move them through the programme but also teach them about health and nutrition, so they have all the information they need once the programme is over. Jeri and Darci also run one-on-one coaching calls once a week for the first two months of the programme and then every two weeks after that, so it's a fairly high-touch and effective programme.

When did Jeri start using email marketing in her business?

Jeri had followed us for a number of years before she started using email marketing. Before launching their weight loss business, Jeri and Darci had been running a very successful and established chiropractor clinic where they treated patients for chronic pain. They noticed their clients' pain was often perpetuated by an overloaded frame, so they started looking for ways to help their clients with weight loss too.

After offering the service through their clinic for 5 years, they started being approached by more and more people who wanted help with weight loss but didn't need chiropractic services. That's when they made the decision to launch a brand new business and start offering weight loss separately from the chiropractic practice. They dropped their licenses to be able to operate as coaches and made a clean separation between the two businesses. And that's when email marketing came into play.

That was also the time when Jeri was diagnosed with cancer, and as a result of her treatment, she decided to step back from client-facing work and focus on the backend, operational tasks within the practice. Introducing email marketing at that point felt like a natural transition, especially as the weight loss business (being virtual and not in person) needed a new method for driving traffic to it. The chiropractor practice had been established for 30 years, so there wasn't a huge need for marketing. But the weight loss business was brand new and started from zero - Jeri and Darci had no contacts on their email list whatsoever.

What were some of the barriers Jeri faced when she started email marketing?

Jeri...