In Episode 6, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ciara Moore, Chief Data & Digital Officer at Bank of Ireland, where they discuss how to sell your data story and why you have to be customer-obsessed, which includes;

• Why language is important
• Why you need to be customer-obsessed
• The relationship between data and providing better customer experiences
• Data-Driven or Customer Obsessed
• Why you should never start with the data
• Why customer experience is very “touchy-feely”
• The importance of protecting your customer's data in a way they want it to be used
• The importance of first principles
• Using AI to measure the emotions of your customers
• Why it’s on Data Leaders to quantify the value of the work we do
• Why it’s never enough to build foundations
• Picking the appropriate use cases as a starting point
• Why you have to deliver “little and often”
• Why it’s always a tough journey for 12-18 months
• Why you need to tell the story and tell it in a way that resonates with your organisation
• Why you need to be cautious about how you frame the art of the possible
• The importance of using different channels of communication to tell and sell your story
• People get it when the language changes
• The importance of letting your D&A team present to business stakeholders
• Why you need to take a hands-on approach to storytelling as a Data Leader
• The power of creating more capacity for your team to do more interesting work