In Episode 10, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by David Castro-Gavino, Global VP of Data at HelloFresh, where they discuss, unboxing data maturity and insights from the HelloFresh growth journey, fuelled by data, which includes;

• Their focus on renewable and sustainable value to the customer
• Being recruited directly by the Co-Founder
• Removing complexity by having a unified data platform
• The evidence that data has played a pivotal role in the huge growth trajectory of the organisation
• Why being “data-driven” is a company value
• Going beyond the what and understanding the why behind the data
• Tackling different levels of maturity across regions and breaking those silos
• The symptoms of growth pains in a hyper-growth organisation
• Dismantling certain capabilities that weren’t designed for scale
• Accelerating time to actionable insight
• The framework of 4 key pillars; People, Technology, Governance and Enablement
• Designing the data strategy so it was practical and linked to the business
• Implementing the four-pillar approach as a 6-Step recipe
• Talking in the language of food which the business would understand
• Building for the immediate requirements that needed tackling but also for the long-term vision
• The importance of having the right structure, the right talent and the correct career frameworks
• Deciding the speed you hire at and how you’ll lose productivity
• The importance of data education and the HelloFresh Data University
• Balancing build versus buy and its relation to maturity
• The four core dimensions of data enablement
• Monetising the work that has been done
• Walking through the 6-Step Data Recipe to get to relish feast
• Helping the business to adopt the technology
• Prioritising based on core business metrics
• Ensuring you’re delivering a return on investment
• The importance of stakeholder application, not just usage, in realising value
• Why you have to ensure you agree of the definition of a business metric
• The 4 key takeaways
• Moving from data-driven to data-enabled
• The lessons learnt from the journey they’ve been on with implementing data-mesh

Thanks to our sponsor, Cambridge Spark;

Cambridge Spark is an education technology company that educates the workforce with critical digital transformation skills to succeed in the AI era.

They offer a range of flexible learning solutions to meet business needs, from fast deployment of new skills with bespoke programmes through to longer-term investment in the workforce with apprenticeships.

Their unique patented online learning platform EDUKATE.AI simulates real-world industry scenarios, providing learners with instantaneous feedback on their code. This hands-on, practical approach ensures that students are learning how to apply new skills to real datasets, which accelerates the business impact they can make.

Get in touch to learn more - CambridgeSpark