Is the Google Ads Grant worth it?

Nonprofit Problem Solver

Aug 23 2021 • 1 hr 2 mins

Welcome to season 4 and we’re going to start with something a bit different - a two part podcast over two episodes because our first topic is so big, so huge, so potentially complicated that we need two shows to cover it.  Our topic is Google Ad Grants, which gives $10,000 of google ads to nonprofits every month.  How much fundraising can you raise with $10,000 of free google ads?  Sounds like a no-brainer.  Paid ads specialist Silvia Coletto walks us through all the things you need to have in place to qualify and then all the things you need to think about to make sure this program is for you.  Next time we’ll pick up the question of making it work well.

Our nonprofit partner is Toybox, the global effort to get children off the streets.  Visit

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Expertly produced by Glen Munoz at PodProAudio,