What, really, do we know about our donors before they become our donors?  What value might there be in thinking rather deeply about that?  Today’s guest is nonprofit marketing specialist Maura Fitzpatrick who has a well defined process for helping nonprofits identify their ideal donors.  Let’s find out how that works and what you can do with an ideal donor persona.

Find out more at kevkhayat.com and discover other episodes or register for the live Q&A calls at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/