Every nonprofit is looking for financial stability, and just about every nonprofit fundraising consultant will tell you that major gifts are a key component of that stability.  Yet many nonprofits shy away from major gifts in favor of events, peer to peer and other types of fundraising.  My guest today, fundraising coach Cathrine Yuill gives us a useful definition of major gifts that you might find surprising because it means that no matter what size of nonprofit you’re in, you’re already doing major gifts.  Then she goes on to share her thoughts about how to do it well.

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