Does your business just depend on referrals and word of mouth marketing for lead generation? In this episode, Adam Strong discusses the importance of lead generation and how to create a lead magnet. He outlines a five-step process for creating a lead magnet, including identifying the target market, understanding their problems and fears, recognising obstacles, determining the quick win or transformation, and choosing the appropriate lead magnet. Adam emphasises the need to focus on delivering value and solving the target market's specific challenges.  [Join our free masterclass] Learn how to scale your business in 5-7 days without feeling overwhelmed. Click here for more details: Takeaways How to create a reliable source of lead generation What is a lead magnet and how is it used How to create a lead magnet in 5 easy steps  Focus on delivering value and solving your target market's specific challenges. Lead magnets are marketing assets that can help increase a companies valuation  Chapters 00:00 Introduction: Lead Generation and Marketing Assets 02:25 Defining a Lead Magnet and Its Purpose 04:21 Step 2: Understanding Problems, Challenges, and Fears 08:43 Step 4: Determining the Quick Win or Transformation 09:40 Step 5: Choosing the Right Lead Magnet 12:06 Webinar Announcement: Scaling a Business 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices