This Legacy Brand’s Next 100 Years is Inspired by Its Past

Shopify Masters

Apr 9 2024 • 31 mins

It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process.

https://www.shopify.com/blog/belstaff-building-after-100