What does "value" mean on your product? How do you know you are working on the most valuable thing?  Construx's Earl Beede, Jenny Stuart, and Mark Griffin discuss how to clearly identify and articulate value on development projects. Knowing the targeted value is critical for prioritization and scope control and for knowing when to stop. It is also the key ingredient to meaningful feedback cycles. But how do you reliably identify value? Earl & Jenny will share stories of how they've helped organizations identify their value in a measurable way.