Eduard Brink is the Founder and CEO of Brink Licht, which provides lighting solutions for residential and commercial projects. With over 20 years of industry experience, he has led projects across Europe, Asia, and the Middle East, distinguishing himself as a leader in innovative lighting design. He is also the Co-founder of CatalystIQ, a team of industry experts fostering knowledge sharing in the rapidly evolving world of AI. Beyond his role, Eduard wears many hats in the world of entrepreneurship. He is a speaker, investor, and co-host of the Love Not Fear podcast, where he offers valuable insights on self-discovery and aligning actions with inner truths. As an accelerator coach and a trifecta expert at the Entrepreneurs' Organization, Eduard commits to connecting with like-minded individuals, sharing experiences, and fostering growth.

In this episode…

In high-stake decision-making, two forces often compete for our attention: fear and love. Fear-based decisions can be paralyzing, driven by worries about the unknown, failure, or rejection. On the flip side, love-based decision-making emerges from a place of courage, authenticity, and alignment with personal values. What can you learn from an entrepreneur leveraging this mindset to thrive in life and business?

Eduard Brink, a coach, speaker, and entrepreneur, shares his journey to embrace love-based decisions. As a successful entrepreneur in the lighting industry, Eduard realized the unsustainability of the traditional business model focused solely on profit and growth. This revelation led him to transform his company, aiming for B Corp certification, a testament to his commitment to sustainability and transparency. Embracing love-based decision-making, he embarked on a path of conscious business practices, prioritizing quality, repairability, and environmental impact. Additionally, Eduard’s bold move of letting another entrepreneur run his company for a week, despite fear and uncertainty, demonstrates the power of stepping out of one’s comfort zone, making intentional choices, and creating lives filled with purpose, growth, and fulfillment.

In this episode of Get the Intel, Chad Gill hosts Eduard Brink, the Founder and CEO of Brink Licht, to discuss the value of love-based decision-making. Eduard shares his inspiration for transitioning to sustainability, embracing fearlessness in critical situations, his journey to self-discovery, and the value of networking with industry peers.