An article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January.  We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day.

Reference: https://www.marketingbrew.com/stories/2023/01/25/how-alcohol-brands-are-embracing-the-rise-of-dry-january

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