A topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky.

Enter today’s guest, Jackson Boyer.

He’s an expert on marketing, tech, and has a background in venture capital too. But he’s also doing some really interesting work with breweries (and other local businesses) when it comes to loyalty programs.

He’s a founder of BuddyTexts and they offer a sort of hybrid loyalty program / text message marketing / e-commerce service.

I’ve been chatting with Jackson for a few months and finally convinced him to come on the show to share some insight with us.

Jackson has also agreed to hook our listeners up with a FREE month of BuddyTexts service. Just mention the Get Hoptimized Podcast and they’ll get you taken care of.

More info at buddytexts.com or by emailing jackson@buddytexts.com

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