In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated.
One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks.
But how does one get backlinks? And are the more links the merrier?
I believe that the SEO industry - or at least many companies offering SEO services - assume that the more the better, and they base the value of a link on the "domain authority" of the website. This is similar to valuing influencers just by the number of followers.
Are many companies flat out doing SEO wrong? Here's my take - would love to hear what you think.
[02:11] My New Mission Statement
[05:20] Why SEO Is Important?
[06:05] How Does Library of Content Help Your Business?
[07:33] Off-page SEO
[08:49] Will Content Alone Get You Ranked?
[10:05] Critical Things to SEO
[11:36] How Does Google Know Authority On Sites?
[13:11] SEO Backlinks
[13:26] Ways to Build Backlinks
[18:48] Importance of Relevance
[20:07] Only Get Backlinks and Guest Blogs From Where You Have Authority
[24:24] My First Good Search Engine Ranking
[25:22] The Power of Relevant and Authoritative Links
[26:52] External Links VS Internal Links
[28:42] How to Know if A Site Is Relevant or Not to My Site?