Today’s guest is Emma Sloan. Emma is a full-time content creator in her business, The Wee Writer, where she and her team provide customized copywriting and editing services to small and medium-sized businesses.

Emma started her business in 2015 when she was still in university. She was in need of part-time income with flexible hours when she came across the idea to offer copywriting services. Since then, she’s taken her business full-time and grown it to over $70,000 a year.

Throughout her journey, Emma has learned that business growth isn’t always linear, and growth for growth’s sake is meaningless (and often stressful). Sometimes you need to take a step back and regroup in order to see the bigger picture. She’s on a journey to continue building The Wee Writer into a business that feels aligned and supports her needs.

In this episode, Emma shares:

• A big mistake she made when cold pitching clients early on (and how you can avoid it)
• The mindset shift that’s helped her get more business
• Her reality (and the reality of many) in running a full-time online business (spoiler: growth isn’t always linear)
• Tips for getting clients when you don’t have any work to show
• Why she pivoted from her early service offerings
• Where her best clients come from (you’ve definitely heard of her biggest client!)
• The story of how she knew it was time to hire someone in her business and how she chose what to delegate
• The biggest piece of advice she has for anyone starting a business
• And more!

Resources:

• Episode Show Notes
• The Wee Writer Website (tune into the Nifty Networking Showcase on the blog)
• The Wee Writer on LinkedIn