On this episode of 3 More Questions, you'll hear David Novak's answers to: What are some ways leaders can hone in on who their customers really are? Why do you believe Tractor Supply Company's stock performed as well as it did from 2000-2020? How do you train your people to do the right thing with customers?  ——— GO DEEPER Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — Download today in the App Store Get coaching from David by signing up to receive his Weekly Leadership Plan. It builds on each podcast episode by offering actionable steps you can take each week to incorporate the learnings from the episode into your leadership style. It only takes about 5 minutes and is a great way to start off your week! Subscribe to the How Leaders Lead podcast to ensure you never miss an episode!