In our first of many joint weekend morning coffee chats (via Youtube Live), Jordon and I will go into deeeeeep details about selling to florists.

Why us? We are two "newer" flower farmers reflecting back on selling to florists for the first time (Jessie was in year 2, Jordon was in year 1).

Here is what's going to make this conversation interesting:

** We have two completely different sized farms. Jessie grows on 40x90 ft with a heavy focus on forcing programmable crops like tulips & Lilies in New Jersey. Jordon grows on much larger acreage, having invested huge to go "big" starting in year 1.

** Between the 3 of us, we sell through 3 outlets to florists 1) Direct to florist (delivering to them) 2) Direct to florist (online & shipping to them) 3) Via a cooperative

This will be a ~1 hr live where we will have a structured discussion, a quick fire section, and then open it up to more Q&A!