As a publicist, I am constantly hearing from people that they “want to get their name out there” or that they “need more media coverage.” But in my 10 years working in PR, I find that most people really don’t understand the different types of media coverage and they role they play in their promotion campaign. Today, I'm clarifying the difference between publicity (earned media) and marketing (placed media), and the different roles they play in your media campaign.

If you're looking to launch your own book PR campaign without the guesswork, I encourage you to check out Your Breakout Book. Your monthly membership will give you access to trainings and templates that provide a step-by-step process to securing media coverage and executing a marketing campaign. Plus, you'll have access to a veteran publicist (that's me!) and a community of savvy authors. Visit http://kayepublicity.com/yourbreakoutbook for more info!