Imagine discovering that a family member, struggling with Alzheimer's, can no longer handle their own finances safely. That's the reality Kai Stinchcombe faced with his grandmother Ruth and what he used as fuel to create a fintech solution. In this episode, we journey with Kai as he reveals the personal origin story behind True Link's innovative mission. Hear how his commitment to empower those with Alzheimer's, addiction, special needs and mental health issues to make payments safely and independently, has shaped his path from Stanford-dropout to successful entrepreneur.

Navigating the complexities of True Link's customer base, Kai sheds light on the unique challenges of supporting individuals in residential care and the intricate balancing act of rigorous research methodologies and entrepreneurial decision-making. Hear how he grapples with setting limitations around transactions and the delicate task of handling issues like Medicare eligibility and closing bank accounts. Get an insider's view of the overlooked issue of financial competency and how True Link fills that gap, ensuring their product reaches those who need it most.

Kai opens up about the hard lessons learned on the startup journey, candidly sharing his realization of not being a natural-born manager and how he adapted. As we venture into our current reality of remote work, Kai discusses the challenges of maintaining True Link's mission-driven nature in a 100% remote environment. And to lighten the mood, enjoy a personal anecdote about the unconventional start to his romantic relationship with his wife, Julia.