What fuels the fire of entrepreneurship? For Roberto Biselli, CEO of Capim, it’s a potent mix of familial influence, tough life choices, and an unshakeable belief in the power of credit. From growing up as the youngest of nine in a Brazilian family steeped in entrepreneurial spirit to making pivotal decisions that veered him away from the trodden path, Roberto’s journey is captivating and inspirational.

During our conversation, Roberto unravels his experiences at McKinsey and how they ignited the spark for Capim. We dissect the evolutionary process of Capim's business model, shifting its gears from a buy now, pay later model to a laser-sharp focus on healthcare. Roberto provides a fascinating insight into the intricacies of the credit-marketplace and how he harnessed its power to uplift small and mid-sized retailers in Brazil.

But it's not all business. Roberto opens the door to his leadership style, the shared values that drive Capim and how he maintains a delicate balance between ambition and compassion. This episode is a deep dive into the mind of a man who has navigated the turbulent waters of entrepreneurship with steadfast resolve and an unwavering commitment to his values. So, if you're intrigued by the stories of industry leaders and want a dose of inspiration sprinkled with valuable life lessons, Bill Cilluffo's conversation with Roberto Biselli is a must-listen.