What if the way you handle payroll could transform your business? That's the question Maya Dadoo, CEO of Worky, answers in today's episode. A trailblazer in the world of fintech, Maya's startup is shaking up the HR and payroll industry in Latin America.

Maya takes us on a captivating journey, starting from her formative years, shaped by her father's entrepreneurial pursuits and his investment banking experience, to her transition from corporate behemoths like BCG, Citi, and eBay to her own venture. She unveils how Worky saw a unique market opportunity, pivoted its product to cater to blue-collar workers, and the implications of the recent Mexican government regulations. Dadoo's innovative approach to time management and payroll, you'll come to realize, is just the start.

We dive into the nitty-gritty of Worky's decision to serve the mid-market and enterprise sector, and the journey of developing their payroll engine. Maya paints a vivid picture of the rewards, challenges, and the tireless efforts that led to a successful launch. And remember, this growth story is only getting started with ambitious plans to make a dent in the benefits space – their biggest revenue contributor. Maya's insights on effective leadership, problem-solving, and how they've built Mexico's largest employee database are particular highlights.