Takeaways:

• Establish meaningful connections on LinkedIn, not just by increasing numbers but by engaging with key influencers and decision-makers in your field.
• Your LinkedIn profile should be carefully crafted with SEO in mind, using targeted keywords in your headline and about section.
• Regularly create and share valuable content that serves your audience, not just promotional material.
• Utilize hashtags strategically in your posts and profile to enhance your visibility.
• Take advantage of LinkedIn's unique tools like the Social Selling Index and Creator Mode to increase your profile's reach and engagement.
• Beyond posting content, actively engage with your network and industry leaders through meaningful comments and discussions.
• Implement a long-term strategy that includes publishing newsletters and consistently engaging with your network.

[00:00 - 06:32] The Power of LinkedIn

[06:32 - 13:29] LinkedIn as a Powerful Search Engine

[13:29 - 19:35] AI and Automation in Business Growth and Catherine's Future Plans

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Website: https://catherinebroy.com/media-press-events/

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